Travel Marketing

Travel Copywriting & Marketing Roundup (June 20)

June 20, 2017 by Erin Raub

They’re baaaack! (I hope you just read that in a Poltergeist II voice.)

Yes, The Travel Copywriter blog and my bi-weekly blog roundups – that’d be, travel copywriting and marketing tips, advice, and insights from around the blogosphere – are back in action. And I’m pretty stoked about it.

It’s been a busy few years for me, and while I haven’t been blogging, I have been listening. I’ve been keeping up-to-date with the latest copywriting, SEO, marketing, and other related happenings in the travel industry.

That’s why I know it can be overwhelming. There are simply so many experts out there, with so much free (and wonderful) advice, that it’d be a full-time job just to read it all. So, that’s the idea behind these roundups: If you don’t have time to read it all, just hang with me.

Every two weeks, I’ll post a quick roundup of my favorite recent reads: copywriting, marketing, SEO, and other stuff important to the travel industry. I won’t link-bait you; there will always be enough info to determine whether you want to click for more information. And I’ll keep it short and sweet, with just a short summary for each article, followed by my thoughts (but only if necessary).

Now, let’s get to it:

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Travel Copywriting & Tourism Marketing Roundup: May 2, 2014

May 2, 2014 by Erin Raub

travel copywriting & tourism marketing blog roundup

Vacation rental copywriting & content marketing, this way!

Can you believe it’s already May? Here in Costa Rica, for more than 100 years the country has celebrated the coming of May – my favorite month! – with an official holiday: Labor Day (el Día del Trabajador). For most, it’s simply a day off of work – a thank you for a year’s worth of jobs well done.

So in the spirit of Labor Day, no matter where you live or when you celebrate the day officially, I congratulate you on your hard work and perseverance. Building a better website, writing enticing blog posts, and creating a stronger, more effective travel marketing strategy ümraniye escort isn’t easy. My hat is off to those who dedicate their days to these pursuits!

Happy Labor Day!

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The Zen of Travel Content Marketing, Part 5: 9 Examples of Exceptional (but Doable) Travel & Hotel Content Marketing

March 20, 2014 by Erin Raub

Editor’s Note: This is part five of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this post.

Travel content marketing makes magic, but there’s no actual magic involved.

They say imitation is the greatest form of flattery. And while I wouldn’t recommend copying or duplicating your favorite travel content marketing, you can certainly take inspiration from others. After all, travelers like what they like: they click and share and follow for epic photos and awesome checklists and free content so good, they probably would have paid for it. (Stuck for inspiration? Here are 26 travel content ideas to get your creative juices flowing.)

Because here’s the secret: content marketing isn’t magic. It isn’t taksim escort as hard to understand as SEO. And it certainly isn’t new: companies have been using content to market themselves for more than a century. You don’t have to reinvent the wheel; you just have to decorate the wheel with your own brand of creativity.

One of the best parts of my job is digging up sparkling gems of content marketing from around the globe. In Part 3 we discussed travel content channels, so I thought I’d showcase some of my personal favorites in travel blogging, free guides, and downloadable ebooks. These companies are kicking butt and taking names. Call them my content marketing crushes.

And did I mention I saved the best part part for last: scale. The following aren’t examples of pricey, over-complicated campaigns that require a team of marketers, writers, designers and publishers. No; this is simple, effective travel content marketing mecidiyeköy escort that you can replicate – in your own way, of course – for under $1,000 a month. So get started on getting inspired – and please share your favorites in the comments!

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Travel Copywriting & Tourism Marketing Roundup (March 6)

March 6, 2014 by Erin Raub

Vacation rental copywriting & content marketing, this way!

Today’s roundup is incredibly inspiring – info-rich, actionable posts you can really sink your teeth into.

But that’s my opinion. I’d love to hear from you. What kind of inspiration is most helpful for you? What kind of content do you want to read in these roundups? What are you favorite blogs for travel & hotel marketing, copywriting, and social media? Let me know, fatih escort and I’ll scour the the nets every other week in search of what you want to read most.

So seriously, please hop on down to the comments and fill me in: What do you most want to read in these weekly roundups?

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The Zen of Travel Content Marketing, Part 4: Run a Content Audit

February 27, 2014 by Erin Raub

Editor’s Note: This is part four of The Zen of Travel Content Marketing series on building an inspired (and inspirational) content çapa escort strategy for your hospitality or tourism business. (Still not convinced you need content or a blog? You do.) As I publish each new installment, I’ll link it at the bottom of this post.

Almost there! But not quite: a content audit comes before content creation

Well, you’ve done it! You’ve developed your travel content strategy. You’ve dug deep to develop your guest personas. And you’ve discovered where travelers congregate online. Believe beylikdüzü escort it or not, it’s time to actually talk content.

Exciting, I know! But just a hot second. Close that blog prompt. Step way from Twitter. We’re not to content creation quite yet. Before you write one new word, you must first review everything you’ve already written – your existing content. Because unless your company is brand new, chances are you have some good content already floating around – brochures, newsletters, attraction information, and other text just begging for some attention.

This is the week of the content audit: the week you sort through all your raw materials and evaluate each on its performance and effectiveness. This is the week of repackaging, reworking and rewriting the best of the best. This is the week your content ataşehir escort marketing team puts their heads together. And this is the week you ask yourselves:

Does our content speak to travelers’ pain and passion points?
How engaging is our content?
Is our content sharable?

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